I have chosen an ad for Artistic Tile because it has a picture of a very pretty lady on it while she has nothing to do with tiles. The woman is Caucasian, around 20 years old, has wavy dark brown hair, silvery blue eye shadow, and jeans. Her earrings and shirt look like they are diamond shaped tiles made with the same color as her eye shadow. Her midriff is bare and you can tell there is no way the woman is wearing a bra. I believe she is holding onto a bar on the wall behind her. She looks as though she is ready to go to the club. She is the shape nearly every woman in the work would want to be and every man would dream of. The advertisement says, "Style, selection and service, the complete ensemble" which makes me think she is a call girl. At the bottom of the ad it says, "Let us fashion your dreams" which leads back to the woman men would dream about. Artistic Tile is mostly around New York and New Jersey however they do have retailers all over the United States. After doing some research, I think that most people who are intended to look at this would be white men and women between 25 and 45. Most of the target audience would be New York and New Jersey, single or married since they both decorate homes. They would be college graduates with great careers because they would need to be to purchase these items. They are amazing tiles that would make any room in a house look like you are well off. I think the reason the woman is in the ad is because if someone is flipping through a magazine and they saw a bathroom with these tiles, they would probably just keep flipping, however with this provocative woman on it most people would stop thinking they were selling the clothing, or sex.
HI Cristina,
ReplyDeleteI think that this is a great start. For the target audience, we should clarify somewhere in the written assignment -- take into account marital status. Who is likely to renovate their home or apartment? Think about married couples. RIght now, you have focused on this target demographic:
1) New York and New Jersey -- Let's focus on East Coast
2) Single or married -- True, but keep in mind married couples.
3) Affluent -- Can you locate a specific price per feet or per square? Is there a number you can phone?
4) College educated
5) White
6) 25 - 45
7) Men and women -- Go back to our stereotypes, who is more of the decorator in a relationship?
I like the detail you include, but let's go further. I would like for you to explain to us what she is wearing. How it resembles tile? Also a question that you will need to address and discuss in the written assignment is why to package the ad in this manner.
Ms. C